WHC

William Hamilton-Coates

Capturing life through expressions, connections, and obsessions.

Events, Commercial & lifestyle. 

Rooted in documentation, Will's photographic style weaves storytelling with abstract expression attempting to draw emotion out of the moment. 

My practice extends beyond live events into the commercial and lifestyle space, where I bring the same sense of storytelling and atmosphere to brand campaigns, promotional imagery, and creative collaborations. I aim to craft visuals that don’t just showcase a product or idea, but spark a feeling — blending artistry with purpose.

With a versatile approach and a reliable eye, I thrive on collaborating with artists, brands, and communities that move to the rhythm of their own drum. My passion lies in telling authentic stories — highlighting creativity, diversity, and resilience in all their forms.

Official photographer for Strawberry Fields, Pitch Music & Arts Festival, the Melbourne International Jazz Festival, Now or Never, and many more. 

I respectfully acknowledge the Traditional Owners of the land on which I live and work, the Boonwurrung and Wurundjeri Peoples of the Kulin Nation, and pay my respects to their Elders past and present. This was, and always will be, Aboriginal land.